Never Miss a Sale - How to Make the Most of the Alcohol-Free Trend

Join us for brunch and get some real insight into the the alcohol-free trends.

Sales of alcohol-free drinks are on the increase, whilst alcoholic drink sales are static. 2017 has seen several new alcohol-free beers and distilled and other alcohol-free drinks come onto the market. Tesco introduced an alcohol-free aisle that has exceeded their expectations, and the UK’s first Mindful Drinking Festival attracted 2,500 on a sunny afternoon to Bermondsey Square.

In January 2017, Club Soda launched their first pub guide for mindful drinkers in East London. Through their conversations with over 400 pubs and bars and 5,000 customers, they have gained an insight into what customers want, and how pubs can make sure they stock the right products and know how to sell them. After all, there is no money to be made from tapwater!

At this brunch with Thomas and Evans No. 1, The British Beer and Pub Association, The Morning Advertiser, and The City of London you will hear unique insights into the growing alcohol-free drinks market.

Discover

• why drinks producers are racing to market with new 0% products

• why alcohol-free drinks now taste better than before

• what questions customers ask about the new wave of alcohol-free drinks

• when and how and to upsell an alcohol-free drink to boost your profits.

Then taste some of the best products on the market, curated by Club Soda for their two-day Christmas Mindful Drinking Festival at Spitalfields Market.

Speakers:

Ed Bedington, Editor, The Morning Advertiser

Rob Fink, Big Drop Brewery

Laura Willoughby MBE, Club Soda

Amy Lamé - London's Night Time Czar [invited]

Anthony Pender - British Institute of Innkeepers and co-founder Yummy Pubs

Charlie McVeigh - Founder, The Draft House, 5-star venues on The Club Soda Guide.

Thomas & Evans No. 1 is a refreshing and lightly sparkling non-alcoholic drink. It is crafted with over 20 ingredients, including green fruit juices filtered through silver birch charcoal, and steam-distilled botanicals including apple, elderflower, citrus peel and oak tincture. It is the perfect alternative to a fine white wine or aperitif. www.thomas-and-evans.com